IT’S ALL IN A DAY (IAIAD) is a two-day spectacular creative experience like no other, that gathers the region’s most recognized couture houses, including Ezra Santos, Atelier Zuhra, Amata Couture, Michael Cinco, House of Victor and many more. Now on its fourth edition, this open-to-the-public event will draw more than 1,000 fashion, social, and entertainment influencers and guests across the region– including the cast of the Netflix series Dubai Bling – to a celebration of art, fashion, and everything in between. 2025 Season